The Ice Cream Market in the US to grow at a CAGR of 2.09% during the period 2016-2020.
The ice cream market in the US comprises the take-home, impulse, and artisanal ice cream segments. The take-home ice cream segment led the market in 2015 with a 63.75% share. Increases in disposable income and impulse purchases, the introduction of new flavors, and consumption of ice-cream as a snack drive the consumption of ice cream products.
The report covers the present scenario and the growth prospects of the Ice Cream Market in the US for 2016-2020. To calculate the market size, the report considers the revenue generated through sales of ice cream through retail stores such as supermarkets and hypermarkets, specialist retailers, convenience stores, service stations, and others (cash-and-carry retailers, vending machines, discounters). The report also includes a discussion of the key vendors operating in this market.
People with lactose intolerance are unable to digest lactose, a natural sugar present in milk. They usually experience problems such as bloating, diarrhea, and gas. Ice-cream manufacturers have formulated lactose-free ice cream products to cater to this niche market of lactose-intolerant consumers.
According to the report, one of the key drivers of the growth of the global ice cream market is the launch of new and innovative products. Vendors are coming up with new products to remain competitive and also to attract and retain consumers.
Further, the report states that the number of obese and overweight people is on the rise globally. Governments are spending large amounts of money on medical expenses related to obesity.