In a crisis we haven't seen the likes of since the National Biscuit Shortage of 2016, the UK is currently in the midst of shortage of courgettes.
Some supermarkets have reportedly more than doubled the price of the vegetable after unexpectedly cold weather in Spain and Italy, where European supplies of courgettes are grown, affected the harvest.
Speaking to the Guardian Jordi Vorderman, the UK distributor at Dutch vegetable supplier Valstar Holland, said courgette prices have almost quadrupled since the summer: "The main issue is that supplies are low because of cold nights in Spain and Italy. The cold affects courgettes a lot."
He added: "Prices are very high – they are above £20 for a 5kg box. So what retailers are probably doing is that they are not buying at these prices and would rather go empty in the stores than buy at these silly levels. During the summer prices are between £4 and £6."
Fans of the vegetable have taken to Twitter to complain about the shortage, apparently not realising that the UK courgette season doesn't begin till June.
The reaction is indicative of a widespread attitude about the availability of fresh produce. A 2014 study found that the British public are "ignorant about seasonal fruit and veg" – 90 per cent or more of those asked struggled to name the correct months when certain foods are in season.
Writing in the September issue of BBC Good Food Magazine, investigative food journalist Joanna Blythman said: "The supermarkets' obsession with stocking every fruit and vegetable grown on the planet, every day of the year, makes it hard to detect the ebb and flow of seasonal produce."